CM.com, MyyntiKollektiivi and MarkkinointiKollektiivi presents:
CM.com, MyyntiKollektiivi and MarkkinointiKollektiivi invite you to an exclusive executive event exploring how AI is transforming customer engagement. In this afterwork event at the heart of Helsinki you will hear how leading experts see the future of AI in customer experience. Through practical customer examples and real world AI use cases, you’ll discover how to create measurable business value today and prepare for the opportunities of tomorrow.
- What: Event dedicated to unlocking the full potential of customer engagement with AI.
- When: Tuesday, November 17th at 16:30–19:30.
- Where: Clarion Hotel Mestari, Fredrikinkatu 51-53, 00100 Helsinki.
- Who is it for: For marketing, sales, customer experience and digital leaders in retail, ecommerce, travel and hospitality, and financial services who want to understand what AI and agentic ways of working mean for their own day-to-day work.
- Good to know: The event is free of charge for all participants.
Whether you're exploring your first AI initiatives or looking to scale existing solutions, this is your opportunity to gain practical insights, exchange ideas and connect with experts and peers in an open and relaxed setting!
Agenda:
16:30 Doors open & Registration
- Start the afternoon with coffee and tea, and the opportunity to connect with fellow business leaders before the sessions begin.
17:00 Welcome & Opening Remarks
- An introduction to the day and what you can expect to take away from the sessions.
17:10 AI, the Changing Face of Business, and Me
- Speaker: Antti Merilehto, CEO & AI Transformation Lead at ELEV
With new AI announcements and products arriving at such a rapid pace, it can be hard to see what it all means for me. What should each of us get clear on about our own work, so we can focus our time and learning on the things that matter most to us? The focus isn't on technology, but on how everyday work is changing.
17:55 From Vision to Value: Real World AI in Customer Engagement
- Speaker: CM.com expert
AI agents represent the next major shift in artificial intelligence. Through practical customer examples, real world use cases and live demonstrations, you’ll discover how organisations can use them to automate workflows, build intelligent tools and create measurable business value.
18:30–19:20 Networking & Snacks
- Continue the conversations over light snacks with speakers, peers and the CM.com team. Share ideas, discuss your own AI ambitions and build valuable new connections.
This event is brought to you by CM.com, and produced by MyyntiKollektiivi and MarkkinointiKollektiivi.